A new era for bakery, pastry and snacking
Sirha Bake & Snack has established itself as the major meeting place for professionals in bakery, pastry and snacking. Driven by GL events and Ekip, now brought together within a new company, the event marks a new milestone for the “French Bakery” sector. From January 18 to 21, 2026, artisans, manufacturers and distributors gathered to discover innovations, trends and business opportunities at a trade show that embodies the meeting of tradition and modernity. With more than 35,500 professional visitors, Sirha Bake & Snack confirms its position as a key hub shaping the future of bakery and bakery foodservice.