The program

Custom snacking: how to adapt to new consumer desires

Custom snacking: how to adapt to new consumer desires

Jan 21, 2026
2:45 PM - 3:30 PM
Scène Snacking
Round table
Between ultra-personalization, data, and product creativity, snacking is becoming a playground for individual desires. Modular formats, customizable recipes, nutritional or flavor-based choices — every consumer now wants to create their ideal snack. Brands must balance flexibility with industrial efficiency. How far can personalization go without losing coherence? And will made-to-measure become the new norm in modern snacking?