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Take your place at the heart of your market

Sirha Bake & Snack invites you to exhibit at the heart of the forces transforming your industry. Structured around three key sectors – Bakery, Snacking, and Sweet – and two strategic hubs – Start-Up and Coffee & Bakery – the show offers a clear and impactful sector-based approach. Whether you're an artisan, manufacturer, supplier, entrepreneur, or innovator, you’ll find the ideal environment to showcase your expertise, unveil your latest products, and generate real business opportunities. A unique chance to assert your presence in a constantly evolving market, where professional expectations meet consumer trends.
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17%

of visitors in 2024 were international, representing 105 countries, a strong testament to the global reach of the show. 

1,000+

Export and Purchasing Directors and Managers in attendance.

97%

of visitors at Sirha Europain 2024 expressed interest in franchise networks.

155

exhibitors export to 42 countries, confirming the international scope and export-driven positioning of Sirha Bake & Snack. 

Key visitors in attendance

Sirha Bake & Snack attracts top decision-makers from across the sector: leading bakery chains (Paul, Maison Kayser, Marie Blachère…), major foodservice groups (Sodexo, Burger King, Marriott, Starbucks), retail giants (Carrefour, Intermarché, Leclerc, Monoprix), as well as renowned manufacturers (Bridor, Délifrance, Ferrero, Coca-Cola, Puratos…). The show also welcomes independent artisans, coffee shops, snacking brands, and international buyers from over 100 countries.
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A must-attend space for franchises

The French franchise market is experiencing rapid growth, particularly in the food and quick-service sectors (+15.3% in the number of franchise brands between 2023 and 2024). Sirha Bake & Snack is the strategic meeting point for franchisors looking to recruit independent bakers, professionals in career transition, or multi-brand franchisees. In 2024, 97% of visitors showed interest in franchise networks, and 8% were in training or professional retraining.
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Your goals, our mission

Looking to:

   • Grow your client base?
   • Diversify your activities and enter new markets?
   • Reach an international audience and expand your export potential?
   • Strengthen your brand image?
   • Showcase your innovations to industry professionals?

Sirha Bake & Snack is the ideal platform to turn your ambitions into tangible results.
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31960 PROFESIONALS
|
79 NEW PRODUCTS/INNOVATIONS
|
534 EXHIBITORS & BRANDS
|
110 CONTRIBUTORS
|
31960 PROFESIONALS 
|
79 NEW PRODUCTS/INNOVATIONS
|
534 EXHIBITORS & BRANDS
|
110 CONTRIBUTORS
|
31960 PROFESIONAL

|
79 NEW PRODUCTS/INNOVATIONS
|
534 EXHIBITORS & BRANDS
|
110 CONTRIBUTORS
|

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Networking

Boost your visibility and opportunities with our mobile app! Before the show, identify and connect with visitors who matter to your business. During the event, schedule targeted meetings and scan badges to capture as many leads as possible. After the show, retrieve all your contact data to keep the conversation going and turn your connections into business opportunities.
Sirha Connect

E-invitation

Easily invite your prospects and clients to meet you at the trade show with our dedicated platform. Create personalized e-invitations in just a few clicks, track deliveries in real time, and measure the impact of your campaign. A key tool to boost your visibility and drive qualified traffic to your booth.
Why exhibit