French Bakery

The exhibition

Sirha Europain, the trade show for bakery, pastry, and snacking, is completing its transformation and becoming Sirha Bake & Snack. To support this new chapter, GL events and Ekip have reached an agreement and created a new company, in which the event industry leader holds a majority stake. Join us from Sunday, January 18 to Wednesday, January 21, 2026, for this new edition dedicated to bakery, pastry, and snacking professionals. A new era for the “French Bakery”!
Exhibit

Discover the sectors

Sirha Bake & Snack continues to lead market trends by closely tracking the evolution of consumer habits and industry practices. With a sharper sector-based approach, the show highlights key developments across bakery, snacking, and sweet goods. This edition marks a new step forward with the launch of Coffee & Bakery — a dedicated area reflecting the growing synergy between coffee culture and bakery offerings. A must-attend event to stay ahead of tomorrow’s food trends.

Bakery

At the heart of the show, the Bakery sector highlights craftsmanship, product innovation, and the key trends shaping the bakery world today and tomorrow.
The sector 

Sweet

A showcase of excellence for pastry artisans, manufacturers, and brands, the show offers you the opportunity to present your sweet creations, highlight your expertise, and unveil your latest innovations to key decision-makers and international buyers.
The sector 

Snacking

In response to growing demand for tasty, convenient, and innovative products, Sirha Bake & Snack offers a unique platform to showcase your snacking solutions, capture buyers’ attention, and anticipate the needs of consumers seeking both practicality and quality.
The sector 

Coffee & Bakery

To respond to the high demand for customised and high-quality coffee experiences, Sirha Bake & Snack has introduced a dedicated coffee & bakery hub.
The hub

Start Up

It shines a spotlight on emerging players who are shaking up the industry with bold ideas and disruptive solutions. A hub of innovation where agility, creativity, and new business models take center stage.
The hub

Discover the
2026 exhibitors

Zoom on
Check out the exhibitors
S10

SUPERNATURE / OMIE

Check out the exhibitors
31960 PROFESIONALS
|
79 NEW PRODUCTS/INNOVATIONS
|
534 EXHIBITORS & BRANDS
|
110 CONTRIBUTORS
|
31960 PROFESIONALS
|
79 NEW PRODUCTS/INNOVATIONS
|
534 EXHIBITORS & BRANDS
|
110 CONTRIBUTORS
|
31960 PROFESIONALS
|
79 NEW PRODUCTS/INNOVATIONS
|
534 EXHIBITORS & BRANDS
|
110 CONTRIBUTORS
|

Become an exhibitor
at the 2028 edition

Why exhibit?

Looking to grow your client base, tap into new booming markets, strengthen your brand image, or showcase your latest innovations to industry professionals? Become an exhibitor at Sirha Bake & Snack and take your business to the next level — in France and beyond.
Why exhibit