Consumer perceptions & scientific realities: putting an end to misconceptions about bread, nutrition & health
Consumer perceptions & scientific realities: putting an end to misconceptions about bread, nutrition & health
Jan 20, 2026
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10:25 AM - 10:50 AM
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Scène Forum
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Conference
A staple of our diet, bread continues to appeal through its simplicity and accessibility, in a food landscape sometimes seen as overly sophisticated. As consumers increasingly turn toward wholegrain, high-fiber, or multigrain breads, how does this everyday food continue to meet expectations around vitality, satiety, and well-being? What role is there for innovations—low-carb breads, enriched recipes, and more—in a market seeking health benefits?
The role of wholegrain bread in preventing metabolic and cardiovascular risks, along with the new nutritional expectations reshaping professional practices, will also be explored.
