The program

The power of desirable shops

The power of desirable shops

Jan 18, 2026
2:55 PM - 3:30 PM
Scène Snacking
Dual view
Discover what transforms a simple point of sale into an iconic destination capable of creating emotion and building customer loyalty. What strategies, aesthetics, and innovations make these boutiques so inspiring? How do they influence the customer experience and consumer behavior? And above all, how do they manage to spark desire and inspire dreams through retail?