Martin Herbelin is a French entrepreneur who founded Demain, a bakery outlet unlike any other. A former bakery sales assistant, he witnessed the daily waste of unsold products—an observation that motivated him to take action. In 2023, he launched Demain in Paris’s 11th arrondissement. The concept is simple: collecting unsold goods from the previous day from artisan bakers and reselling them the next day at reduced prices.
Demain partners with local bakeries to offer quality sourdough breads and viennoiseries that are accessible and responsible. Through Demain, Martin Herbelin combines social commitment, food accessibility, and artisanal know-how, embodying a tangible alternative within the bakery sector.
