Charles Dassonville is Director of Concepts & Standards France at Areas France, where he oversees the development strategy for restaurant concepts and the implementation of operational standards across all markets — including train stations, airports, highways, and leisure venues. Under his leadership, the company’s brand portfolio has grown from around twenty concepts to nearly one hundred, reflecting its strong rise in the travel retail sector. Charles Dassonville emphasizes “singularity, hospitality, and commerciality” as the core pillars of every outlet, aiming to deliver a distinctive and location-adapted customer experience.
