An entrepreneur since 2010, Guillaume Roy co-founded GALLIA, one of France’s first craft breweries, which he grew into a market leader before its acquisition by Heineken in 2022. Today, Guillaume Roy brings that same passion to CHERICO, reinventing the coffee break with a natural, environmentally friendly alternative made from chicory. In 2025, he presented CHERICO on the TV show “Who Wants to Be My Partner?”, sharing the brand’s mission with millions of viewers.
