A former pastry chef with over 15 years of experience and now a technical sales representative at Dawn Foods, Fabrice Taris works daily alongside artisan bakers and pastry chefs. Out in the field, he shares his expertise and tips on American-style pastry products such as cookies and brownies.
He has observed a genuine enthusiasm for these recipes — cookie consumption alone increased by 25% in 2024 — and enjoys demonstrating how, with a few simple ideas, professionals can boost their sales through indulgent and profitable formats like filled cookies or finger brookies.
