Yoann Duriez, 29, is the co-founder of Auguste et Ferdinand, a bakery-café concept that blends craftsmanship and modernity. A graduate of Skema Business School in Lille, he quickly turned to developing businesses in the bakery and restaurant sectors. For nearly ten years, he has been transforming the traditional model by integrating modern methods, technological tools, and a performance-driven culture, while preserving the artisanal soul of the craft. Leading a team of over 150 people, he is building a strong, human, and sustainable model where quality, precision, and innovation move forward together. Yoann Duriez firmly believes that the future of baking lies in the fusion of craftsmanship and modernity—serving taste, simplicity, and customer enjoyment.
