The program

The croissant, driver of revenue growth

The croissant, driver of revenue growth

Jan 20, 2026
3:40 PM - 4:15 PM
Scène Snacking
Masterclass
The croissant, the undisputed emblem of French gastronomy, is shining brighter than ever on the international stage. On one hand, the classic version continues to charm with its artisanal craftsmanship; on the other, bold reinterpretations — Crookie, Crogel, NY Roll, or even Gelato Croissant — are making waves on social media. In this masterclass, Pierre Koch, Executive Chef at Bridor, will reveal how to blend tradition and innovation to elevate this iconic pastry. How far can the croissant be reinvented without betraying its essence?

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