Matcha, chai, chicory... as well as other gourmet hot drinks settle durably alongside the coffee. Beyond the fashion effect, they represent a real economic lever: creation of new moments of consumption (without caffeine), increase in the average basket, optimization of margins, management of seasonality, stocks and service time. This round table will address the choices of references, pricing strategies, the discourse to adopt and the methods to transform these alternative and gourmet drinks into profitable online.
