From Naples to its global triumph, pizza has always embodied simple pleasure and togetherness. Red or white, to-go or enjoyed on-site, it has built the success of countless brands and continues to charm every generation. Yet, with the rise of the burger, the queen of snacking feels her throne beginning to wobble. Can pizza win back hearts and reaffirm its status as an undeniable icon? And how far can it still reinvent itself?
